How do you whip procrastination?

Over the summer, while I was in the field, I was listening to a book called "Predictably Irrational." It was a great book about behavioural economics, a sort of wedding between the findings of psychology, and what it should tell us about economic decision making by individuals and large groups of people. It's a very good book, and a very practical book, because it's full of gems about how to use innate human tendencies against themselves so we can do what we actually want to do - exercise more, save more money, be more honest, and so on. Here's a great example from the author himself, explaining how procrastination can be gamed.