Professor Ariely describes some experiments which demonstrated something he calls “arbitrary coherence”. Basically it means that once you contemplate a decision or actually make a decision, it will heavily influence your subsequent decisions. That’s the coherence part. Your brain will try to keep your decisions consistent with previous decisions you have made.The author goes on to describe how even basing an initial decision on random data (in this case, the last two digits of their soc. number) strongly influences subsequent decisions. It goes back to the whole cognitive bias of `Well, it doesn't matter if you made a bad decision, so long as you made a decision.`
Friday, 23 October 2009
So long as you've decided...
Sadly, I haven't time for a proper post this morning. But I'd like to share something that popped up via slashdot: