Thursday, 21 January 2010

Corn Syrup ads?

Apparently, there's a series of ads out there by the Corn Syrup lobby, telling us all that there's absolutely nothing wrong with their product, no sir. Here's one of them.




Well, let me fill in what the other lady couldn't. I'm not an expert, but I worked with an expert who was conducting a study when I was back in Utah. I did a lot of lurn'n. To begin with, I was sceptical - I'm just a sceptical guy, in general. But gradually, the guy doing the study won me over with evidence.
So, here we go: What's wrong with HFCS? High Fructose Corn Syrup engages different metabolic pathways than other, more complex carbohydrates. It's metabolized differently, and has been linked to lower general health in mouse experiments. In human studies, there is evidence suggesting that linking comparable amounts of HFCS and other carbohydrates, people are more prone to obesity on the HFCS diets. Is HFCS the sole source of the obesity epidemic? No one claims that. However, it may be a large contributing factor. Complex carbohydrates are better for you.

And the idea that HFCS is 100% natural is absurd. It's refined. And even if it wasn't refined, being natural is no great boon. Ebola virus is natural, but you don't see people advocating contracting it.

About this ad campaign, I say this:

3 comments:

fireweedroots said...

I saw a similar plate in Sweden last winter - only this one isn't a custom plate... just a random combination of letters:
http://fireweedroots.wordpress.com/2008/11/22/i-had-to-share-this/

dragonfly said...

Good post, I've been cutting out HFCS for awhile now. I didn't realize how much we consumed- it's in everything.

dragonfly said...

PS: I know that plate!